Sensing Resonance - Borjana Ventzislavova

On the basis of biographical interviews conducted across Western Europe, the project 'Circular Consumption Practices' explores the realities of people’s daily consumption and their links to circularity. The interviews uncover the reasons behind an individual’s engagement (or lack thereof) in promising practices such as living without a car, sharing living spaces, or buying and selling second-hand goods online.

Under the title 'Now it’s sunny in the rich man’s world!', Borjana Ventzislavova is developing a 'sketch for our world' comprised of audio, video, and photographic works, which addresses a central factor in climate concerns: the fact that the wealthiest segment of the population is the strongest driving force behind global warming. In a humorous video clip, Ventzislavova puts utopian words into the mouths of two of the richest men in the world, Elon Musk and Bernard Arnault, and lets them voice their alleged practices in the circular economy. The artist also uses photomontage to stage imaginary advertising campaigns for Bernard Arnault’s luxury brand empire. Using modified quotes from the interviews conducted for the CircEUlar research project, Ventzislavova addresses the absurdities of our consumer world. The result is proposals for possible changes towards a more equal, inclusive, and harmonious world.

As part of the Klima Biennale Wien Nora Mayr curated with 'Sensing Resonance' encounters between the artists Imayna Caceres, Barbara Kapusta, Julian Palacz, and Borjana Ventzislavova with selected research units of the CircEUlar project for the Klima Biennale 2024. 

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24 Jun – 25 Jun 2024
Wiener Klimagipfel at KunstHausWien
CircEUlar-Projekt x Klima Biennale Wien

ARTIST
Borjana Ventzislavova

SCIENTIST
Henrike Rau (LMU), Eoin Grealis (LMU)

CURATOR
Nora Mayr

Borjana Ventzislavova ‘Now it’s sunny in the rich man’s world!’ (Fendi) 2024.
Borjana Ventzislavova ‘Now it’s sunny in the rich man’s world!’ (Celine) 2024.
Borjana Ventzislavova ‘Now it’s sunny in the rich man’s world!’ (Bulgarie) 2024.
05_Borjana Ventzislavova_SENSING RESONANCE_Wiener Klimagipfel_Copyright Borjana Ventzislavova_DIOR-DSC06549-V03
Borjana Ventzislavova ‘Now it’s sunny in the rich man’s world!’ (Louis Vuitton) 2024.
Borjana Ventzislavova ‚Now it’s sunny in the rich man’s world!‘ (install view) 2024.
Borjana Ventzislavova ‘Now it’s sunny in the rich man’s world!’ (install view) 2024.

For information and credits, click on the images.

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